A SHOPPER has been told she can't buy sanitary pads in a Welsh supermarket - as they're not essential.
Twitter user Katie messaged Tesco directly after being told she was unable to purchase the items.
⚠️ Read our coronavirus live blog for the latest news & updatesA woman has hit out at Tesco after she was unable to buy sanitary products in a Welsh branch The Twitter user was told the items are banned by the Welsh government during the shutdown
And officials from the chain replied to say the Welsh government says the items can't be sold throughout the ongoing 17-day firebreak lockdown.
A PR representative said: "We understand how frustrating these changes will be for our Welsh customers.
"However, we have been told by the Welsh Government not to sell, these items for the duration of the firebreak."
It comes as officials in the country face a huge backlash over their definition over what counts as essential - and what doesn't.
During the new shutdown, which came into force at 6pm on Friday, stores are unable to sell clothes to customers and staff are being told to prioritise the sale of "important" essential goods.
Stunned shoppers shared images of aisles being cordoned off.
Stationary, books, warm winter duvets, children's clothes and even cleaning products like mops are banned from sale until November.It comes as supermarkets were ordered to stop selling non-essential items during a 17-day firebreak lockdown Warm winter coats, duvets and cleaning products like mops have been classed as non-essential under the order Tens of thousands of people have signed a petition contesting the new policy Now First Minister Mark Drakeford says there will be a review of the measureCredit: Matthew Horwood
The terms of the new measures are far harsher than the original March lockdown - when supermarkets weren't banned from selling any items.
More than 50,000 people have now signed the largest-ever Senedd petition contesting the rules on 'non-essential goods'.
In addition, police have been carrying out spot checks on people travelling in the country.
British Transport Police's North Wales team faced anger over the weekend after sharing a now-deleted photo of officers crowding around a passenger on a train.
And many in the country have now lashed out at Welsh First Minister Mark Drakeford.
He has confirmed a review into items on sale in supermarkets will take place this week.
He said: "We’ll be reviewing how the weekend has gone with the supermarkets and making sure that common sense is applied.
"Supermarkets can sell anything that can be sold in any other type of shop that isn't required to close.
"In the meantime, please only leave home if you need to."