Good Morning Britain fans took to Twitter to criticise Alex Beresford this morning as he stepped into the presenter's chair, just weeks after his on-air row with Piers Morgan, which ended with the host quitting the show.
Beresford, 40, has been best known on the show for presenting the weather, but joined Kate Garraway front and centre on today's broadcast - a move which caused a stir with many viewers on social media.
The departure of controversial host Morgan, 55, has seen many vote with their feet, as viewing figures for ITV's flagship breakfast programme have continued to slide since he stormed off at the start of the month.
Latest figures showed GMB drew in just 840,000 viewers on Thursday - a huge drop since its record-breaking morning of figures on Morgan's last day, when some 1.29 million tuned in, meaning nearly half a million people have deserted the show.
By contrast, BBC Breakfast attracted 1.53 million viewers on Thursday morning.
Thursday's figures for ITV are generally consistent with what has been seen in the weeks since Morgan's departure, although ratings did increase earlier this week to 1.1 million for Ben Shephard's appearance alongside Susanna Reid on Tuesday, before dropping by 100,000 the following day.
Viewing figures are not yet available for Friday morning's programme.
While sources told MailOnline Beresford standing in as presenter was not unusual, today's show drew a fierce reaction online, with many viewers unhappy to see him in the hotseat so soon after the row which went viral.
One wrote: 'Please no, not Alex. The weatherman in place of Piers is such an insult.'
A second said: 'Feel @GMB are being totally disrespectful to @piersmorgan - seriously the weatherman trying to present and with a hula hoop.'
Another ranted: 'Just switched on to see Alex Beresford in Piers Morgan's seat? I wonder how long he has wanted that?? Since when does a weatherman have the right credentials to be a respected newsreader! I can only assume it's to appease the Meghan supporters. Shameful after his behaviour!'
Beresford, 40, has been best known on the show for presenting the weather, but joined Kate Garraway front and centre on today's broadcast - a move which caused a stir with many viewers on social media
Alex Beresford, left and right, arriving at the Global Radio Studios in London this morning
GMB host Alex Beresford had told Piers: ' I understand that you don't like Meghan Markle, you've made it so clear a number of times on this programme, and I understand you've got a personal relationship with Meghan Markle and she cut you off.' Shortly after, Piers then storms out of the studio
Bring back Piers! Hundreds of thousands sign petitions demanding ITV bosses bring back host
A number of campaigns were set up in the wake of Piers' shock exit from GMB, and all have garnered hundreds of thousands of signatures - and counting. To date, the petitions have surpassed some 360,000 signatures.A petition launched after Piers quit GMB, which can be found by clicking here, said the popular host had been treated 'appallingly.' It has garnered more than 54,494 so far - and counting. A second petition titled 'Save Piers Morgan from being sacked from GMB', said any decision to remove him from the show would be 'an absolute farce.' It can be found by clicking here. More than 49,732 people have put their names to the petition. Another petition was set up to 'Keep Piers Morgan on GMB for his common sense approach to life'. The petition can be found by clicking here. It has more than 156,864 signatures, with that number still going up.
A fourth wrote: 'What on earth is that jumped up weatherman who is the reason the show lost its biggest asset doing presenting the show?'
Another added: 'So... Alex Beresford is now a presenter from his position of a weatherman Will you also be giving Laura a chance to present? And the cameramen - will they be given a shot at it too? Think you are struggling without Piers...'
Others were pleased to see Beresford make an appearance, however, with one writing: 'Fantastic, well done ITV giving someone else a chance to do an excellent job. Good one Alex, nice to see you in the morning, such a pleasure to watch.'
Another added: 'Middle aged white folks in meltdown over Alex Beresford on GMB literally just doing the job he's paid to do and doing it well.'
The host clashed with Beresford and stormed out of the studio after being challenged over his position, before announcing he was quitting the show for good just hours later.
He has resolutely stood by his comments and said his departure from GMB was caused by the 'cancel culture that is permeating our country'.
Hundreds of thousands of fans have called for Morgan to come back to the show, with at least five web pages set up calling on ITV to reinstate the presenter.
Morgan responded to the soaring petitions - which have hit some 360,000 signatures - on Twitter, writing that although the support came as a 'pleasant surprise' he will not be returning to GMB.
At least five web pages have been set up to get the star presenter back on ITV's flagship breakfast programme
On his last day, the programme scored its highest ever ratings, with some 1.29million viewers.
It was the first time the ITV broadcast had beaten its long-time rival BBC Breakfast, which had 1.25million.
Since then, however, viewing figures have plummeted, with just 840,000 tuning in last Thursday, compared to 1.49million on the rival channel, with similar figures reported yesterday.
Morgan this week cleared out his office at GMB as he said a final goodbye to the programme after five years.
The breakfast host shared an image of cardboard boxes alongside a life size cut-out of Susanna Reid, writing on Twitter: 'Goodbye, Good Morning Britain! (I think I'll leave the cardboard cut-out, would be a bit creepy to take that home...'
His co-host Reid replied: 'End of an era. Thank you for five incredible years of rows, rants & reasons to eye-roll.'
Heated exchange between Piers Morgan and Alex Beresford before GMB host walked off set
During a debate about the Sussexes press coverage
Piers: William went through exactly the same thing. And he's managed to come to terms with the media, and he works with the media and he recognises the media is there actually to perform two roles. One to hold them to account because they're publicly funded. But secondly he also wants to promote the monarchy, because if the media doesn't promote the monarchy, the monarchy slowly dies out.
Alex (interjecting): Piers, Piers
Susanna: Alex yes (gesturing for him to speak)
Piers: Well hang on, we'll come to Alex in a sec
Alex: Oh ok, all right I'll wait
Piers: Well do you mind waiting?
Alex: Actually I don't, carry on
Piers: Up to you mate, I was just going to... fine
Susanna: I was going to make the point Alex that something very different happened with Prince Harry was that he was in a relationship with a woman who was very different and they felt the press then turned on them and was racist.
Alex: They have had an overwhelming amount of negative press. I watched the programme yesterday and yes they had some great press around the wedding. But what press is going to trash someone's special day.
There was bad press around the engagement before the engagement and everything that has followed since has been incredibly damaging, quite clearly to Meghan's mental health and also to Harry.
And I hear Piers say that William has gone through the same thing but siblings experience through tragedy in their life and one will be absolutely fine and be able to to brush it off but the other won't be able to deal with it so strongly. And that is clearly what has happened to Harry.
He walked behind his mother's coffin at a tender age in front of the globe. That is going to shape a young boy for the rest of his life. So I think we all need to take a step back.
I understand that you don't like Meghan Markle, you've made it so clear a number of times on this programme, a number of times. I understand you have a personal relationship with Meghan Markle, or had one, and she cut you off. She's entitled to cut you off. Has she said anything about you since she cut you off? I don't think she has. But yet you continue to trash her'.
Piers (getting up from his seat): Ok, I'm done with this.
Alex: No, no, no, oh that's pathetic.
Piers: Sorry. You can trash me mate but not on my own show. See you later (walking off set)
Alex: This is absolutely diabolical behaviour. I'm sorry but Piers just spouts off on a regular basis and we have to sit there and listen. 6.30 to 7am yesterday was incredibly hard to watch. He has the ability to come in here and talk from a position where he doesn't fully understand'
Alex: And I'm absolutely...
Susanna: OK, I think we all need to take a break
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